Zola Unveils Baby Registry Service for Expecting Parents — Retail Bum

Wedding registry platform Zola is venturing into the realm of baby products with the launch of its Zola Baby app.

The app’s launch comes in direct response to continued customer demand for a baby registry service, with the company amassing more than 500 emails over the past decade to that effect. Moreover, over 1,800 Zola users have already adapted the wedding registry service to accommodate baby and family-related items.

The new app offering aims to distinguish itself by offering a carefully curated assortment of baby essentials that users can add to their registries, along with the option to register for various services and experiences.

The launch of Zola Baby also encompasses exclusive partnerships with Tiny Hood, an online course provider, Boram, which offers post-natal retreats, and Stocked, a marketplace specializing in prepared foods.
In the past, traditional physical stores used to dominate the registry scene, but Zola’s foray into the baby sector aligns with the prevailing trend toward the adoption of digital services. This shift has been partly accelerated by the surge in online shopping during the COVID-19 pandemic.

However, several major players are already offering baby registries today, making the space a lot…