Zales And Serena Williams Team Up For Jewelry Collection

Jewelry chain retailer, Zales, has struck an exclusive deal with Serena Williams to sell the tennis star’s namesake jewelry.

“I’ve had a long relationship with Zales as a customer and have always admired their style and appreciated their reputation for quality and customer service. Introducing my collection to the Zales customer just makes so much sense and really is a dream come true,” Williams said in a statement.

The collection features more than 60 designs, including rings, necklaces, earrings and bracelets, set in 10-carat gold and sterling silver and accented with diamonds. The collection includes pieces at a wide variety of price points, ranging from $129 to $9,999, depending on the type of metal used and its purity.

All of the pieces in the collection have been using responsibly sourced materials. They have also been designed to reflect the professional tennis players’ style and are meant to inspire and motivate customers. The jewelry line features theme collections such as “It’s Your Turn to Play,” which promotes the concepts of passion, self-acceptance, and empowerment, as well as various other themes such as “Unstoppable,” “Believe Be Great,” and “Queen of Your Court.”

“We are extremely excited to work with Serena Williams. She’s truly an inspiration and an icon,” said Jamie Singleton, president of Kay, Zales and Peoples.

“Each design embodies her striking yet playful style, and we are thrilled to bring Serena’s signature aesthetic to our customers, giving them another avenue to express themselves and connect with the energy that Serena emits.”

The collection will become available in-store and on Zales.com beginning August 24, 2021.

Originally published at https://retailbum.com on August 17, 2021.