YouTube Unboxes New Features to Boost Creators’ Revenue Potential — Retail Bum

YouTube is dialing up the shopping convenience for viewers while giving its creator community the keys to driving checkout conversion.

The platform is introducing new, creator-specific features that enable them to incorporate timestamps for highlighted products in their videos and efficiently label their affiliate products throughout their complete video library.

These enhancements are expected to streamline the product marketing process for YouTube videos, potentially boosting sales and generating higher earnings for content creators. These features will also help put products highlighted by content creators in their videos within reach of viewers.

Using the timestamps feature, creators gain the ability to strategically position the shopping button at relevant moments in their videos, such as when showcasing a beloved gadget or beauty product. This feature underwent testing in the U.S. last month, revealing that viewers encountering these timestamps were twice as likely to click on tagged products. It is worth noting that this functionality is exclusive to long-form content and does not extend to Shorts. The video must be at least one minute in duration, with a maximum of 30 seconds between timestamps.