Why Spotify May Be the Ultimate Answer to Emotional Storytelling and Creating Brand Impact

One of the major discoveries in marketing lately has been that traditional growth marketing tactics have gone stale. Instead, effective marketing today is about making the pivot from transactional messaging to meaningful storytelling.

But storytelling is not just about nailing your mission or story, it’s about authentically aligning that story with the needs and wants of your target audience.

One way of doing that is naturally weaving your narrative into your customer experience.

Where most brands and advertisers most commonly think to advertise

When it comes to marketing and advertising, so many are quick to think about social and entertainment platforms such as TikTok and Instagram.

Why? Because everyone has been made to believe that a viral moment on TikTok is commonplace and that Instagram and Facebook are the staples of advertising.

Actually, strike that. Anyone who uses this as a rationale is in the wrong line of work.

But the point is that many fail to think about the state of mind the user is in when engaging with these platforms.

Everyone has been made to believe…