Why Luxury Brands Are Betting Big on Beauty — Retail Bum

Retail Bum
3 min readSep 11, 2023

The desire to appear and feel one’s best is so intrinsic to human nature that even during times of economic uncertainty, consumers see beauty products and services as essential, not just nice-to-haves.

With consumers consistently spending on skincare, cosmetics, fragrances, and grooming today, the beauty industry has proven resistant to a period of economic downturn…

--

--