Member-only story

What Led the D’Amelio Family to Select Footwear as Their Brand’s Inaugural Offering — Retail Bum

Retail Bum
2 min readMar 30, 2023

--

For the D’Amelio family, starting a footwear brand was a natural starting point.

According to Marc D’Amelio, who is the father of social media stars Dixie and Charli and the husband of Heidi, the family shares a collective love and enthusiasm for the product category.

“It felt like a perfect match for us, and we were confident that as a family, we could successfully introduce this category,” he said in an interview with Footwear News. “Footwear has always been a passion of theirs.”

The family plans to release its footwear collection in June 2023 under its newly formed D’Amelio Brands banner. The footwear line is the first of several launches the family has planned across different categories. Its creation process was led by Camuto Group veteran designer Lauren DiCicco.

The family’s new venture has received $6 million in seed funding from investors, including Fanatics Inc. CEO Michael Rubin.

The planned launch of D’Amelio Footwear marks a significant shift in the D’Amelio family’s business operations, as for the first time, they will have full creative control over the brand-building and marketing process.

--

--

Retail Bum
Retail Bum

No responses yet