Vitality Launches P2P Resale Marketplace Powered by Recurate — Retail Bum

Athletic apparel and athleisure brand Vitality has teamed up with recommerce solution provider Recurate to launch a peer-to-peer (P2P) resale marketplace called Vitality Revitalized.

“We are thrilled to partner with Vitality on the launch of their pre-owned marketplace, Vitality Revitalized,” said Adam Siegel, Recurate co-founder and CEO.

“Vitality is an inspiring athleisure brand with strong values of inclusivity and purpose, which speak through their confidence-boosting apparel. The launch of Vitality Revitalized provides the brand with the opportunity to extend the lifetime of their products while at the same time providing their customers with a streamlined resale process.”

The new offering enables customers to upload photos and descriptions of their products, as well as select a suggested selling price. The brand then verifies and authorizes the items to be displayed on the resale page, where buyers can view original product images and obtain specific product color and style information.

Once an item is sold, the seller is provided with a prepaid shipping label to send the product directly to its new owner, eliminating the environmental impact and logistical challenges associated with shipping to a third-party warehouse. After the buyer…