Vital Proteins And Jennifer Aniston Launch New Protein And Collagen Bars

Collagen brand Vital Proteins has launched a new campaign featuring chief creative officer (CCO) Jennifer Aniston to promote its new line of protein and collagen bars.

“I spent the last year collaborating closely with the Vital Proteins team on this new bar collection, helping to handpick the ingredients and flavors that I love. I can’t wait for people to try them out,” said Jennifer Aniston, CCO of Vital Proteins.

The new product line has been developed in collaboration with Aniston, using key ingredients that are not typically seen in other products available on market shelves.

Single bars retail at $2.99 each, are all under 200 calories each, and come in three flavors: peanut butter fudge, cold brew coffee, and dark chocolate coconut.

The bars are also intended to be consumed any time of the day, whether it be morning, between meals, or on the go.

In the campaign, Aniston shares views on her wellness journey and how her daily routine with Vital Proteins supports her commitment to wellness through the lens of mixed media, featuring a scrapbook of film, photography, and never-before-seen personal photos.

The campaign was filmed by director Damien Chazelle, photographed by Cass Bird, and will appear across broadcast, streaming, out of home (OOH), digital and social media.

Jennifer Aniston To Launch Beauty Brand

Originally published at on May 10, 2022.




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