Victoria’s Secret’s Pink Teams Up With TikTok Star, Remi Bader To Introduce XXL Swimwear

Victoria’s Secret Pink has joined forces with Remi Bader, a TikTok star and curve model, to launch the label’s XXL swimwear product line.

Bader’s known for using her platform for activism and openly discussing her own mental health journey, and these traits resonated well with Pink.

“We love how Remi uses her platform to push the boundaries and make real change,” said Pink’s CEO Amy Hauk.

“We’re always striving to improve as a brand and ensure our customers feel empowered and confident in our products.”

The model has signed a year-long partnership agreement with Pink as its new brand ambassador and size consultant. In her role, Bader will advise, participate in various brand events and activations and curate a collection of her favorite Pink items.

“What intrigued me so much about this partnership — besides the fact that I grew up wearing PINK — is the brand’s openness for my honesty and desire to see change,” said Bader in a statement.

“PINK has made a lot of strides over the years to be more inclusive and focus on mental health, and I’m really honored to work with the team to help young adults embrace their bodies and be an honest voice for the amazing community I’ve built.”

Additionally, the TikTok sensation will serve as a judge for the annual Pink With Purpose Project, where ten young adults have an opportunity to receive $25,000 each to fund a project that adheres to the label’s core values, which revolve around people, purpose and planet.

Bader will also serve as a mentor for the brand’s team of college student ambassadors through an initiative called Campus Reps.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store