Victoria’s Secret Fashion Show To Stream Exclusively on Prime Video — Retail Bum

The year 2019 saw the cancellation of the once-famed Victoria’s Secret fashion show — a response to the escalating criticism directed at the brand’s advertising practices and the increasing influence of the #MeToo movement.

The decision to halt the traditional yearly extravaganza signaled a substantial departure from its once-iconic reputation. However, the company is now embarking on a strategic endeavor to rejuvenate and reposition its fashion show, bringing it inside consumers’ homes on Amazon Prime.

According to a press release issued on Thursday, July 27, 2023, Victoria’s Secret’s reimagined fashion show, titled “The Victoria’s Secret World Tour,” will blend elements of a fashion show and a documentary. This unique production is scheduled for release on September 26, 2023, as an Amazon Original.

As part of its comprehensive branding overhaul, the company has embraced a stronger focus on female empowerment, incorporating fresh language and unveiling the VS Collective. This assembly of influential and formidable women has replaced the once prominently featured Victoria’s Secret angels.

Concurrently, the brand is launching a collection inspired by the show, available both on its official website and the Victoria’s Secret Amazon…