Victoria’s Secret Fashion Show Is Coming Back — This Time as a Film — Retail Bum

Victoria’s Secret is changing its traditional approach to the often-controversial fashion show this year.

Instead of hosting the typical runway event, the brand intends to highlight women from diverse backgrounds worldwide through a full-length film named “Victoria’s Secret World Tour.” This movie will aim to demonstrate the brand’s global reach and diversity.

Raúl Martinez, the Executive Vice President and Head Creative Director at Victoria’s Secret, stated, “This film is the ultimate expression of the Victoria’s Secret brand transformation. It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives.”

According to the brand’s press release, the decision to produce a feature-length film demonstrates its ongoing dedication to promoting women’s voices, viewpoints, and experiences.

The film will not only showcase art and culture but it will also feature musical performances and other forms of creative expression.