Victoria’s Secret Collaborates With Gisele Bündchen and Naomi Campbell for New Collection — Retail Bum

As part of its ongoing brand revitalization endeavors, Victoria’s Secret has tapped Gisele Bündchen and Naomi Campbell, among other celebrities, to promote its latest collection.

The Icon by Victoria’s Secret collection, released on Wednesday, August 9, 2023, includes bras, panties, and lingerie.

With prices beginning at $18.50 for panties, $54.95 for bras, and $34.95 for lingerie, the collection encompasses a range of sizes from XS to XXL and 32A to 44DDD.

While the collection was made available nationwide on Thursday, the company granted exclusive early access to Victoria’s Secret Collective loyalty program members.

Other than Bündchen and Campbell, the intimate brand has enlisted the talents of several other models and celebrities, including Adut Akech, Hailey Bieber, Paloma Elsesser, and Emily Ratajkowski. Additionally, Adriana Lima and Candice Swanepoel, who are returning alongside Bündchen, Campbell, are also part of the new campaign lineup.

“We are so excited to be launching The Icon by Victoria’s Secret collection,” said Janie Schaffer, chief design officer at Victoria’s Secret in a statement. “The collection was made to enhance one’s natural shape while staying…