Vans Launches Premium Label OTW by Vans — Retail Bum

Vans, the skate and streetwear brand owned by VF Corporation, has introduced OTW by Vans, a new premium line that aims to unite pioneers in art, design, style, skate culture, and entertainment through a heightened product and brand experience.

OTW by Vans has been developed under the guidance of Ian Ginoza, the vice president of creative direction for Pinnacle, a platform that aims to push boundaries and defy traditional norms.

Ginoza joined the company last year to oversee collaborations with designers and creatives.

“We are rooting the next chapter of Vans in the attitude and mindset of the brand’s true self, defined and shaped by the community of original disruptors. Skateboarding embraced us many years ago from the fringe to drive culture forward,” said Ginoza, commenting on the launch.

The streetwear brand plans to debut the first collection of OTW by Vans in early 2024. The launch will take place once the Vault by Vans product chapter concludes by the end of 2023.

Upon the conclusion, OTW by Vans will introduce its distinct eCommerce platform and make it available through a curated selection of global wholesale partners.

Under the OTW by Vans umbrella, the premium label will provide a range of apparel and footwear…