Vanity Planet Enters Physical Retail Through Nordstrom Partnership

Beauty tech provider, Vanity Planet, has revealed that consumers can now shop for its products both in-store and online thanks to its new partnership with American luxury department store chain, Nordstrom.

“We are honored and excited to be partnering with Nordstrom, a leader in cultivating indie beauty brands, and can’t wait for Nordstrom’s guests to experience our brand,” said Alex Dastmalchi, founder and CEO of Vanity Planet, in a company statement.

Under the terms of the deal, Nordstrom will carry Vanity Planet’s entire Elevate Collection online, including six of the brand’s top sellers — LEDA Red Anti-Aging LED Sonic Facial Brush, LEDA Blue Acne Fighting LED Sonic Facial Brush, Senia Hot & Cold Smart Facial Steamer, Formfit+ Bluetooth® Body Composition Smart Scale and Fria Skin Care Fridge.

“The Elevate Collection fits seamlessly into Nordstrom’s offering and we are honored to call them a partner,” continued Dastmalchi.

The offering comes just in time for the holidays and further solidifies Nordstrom’s mission to be recognized as the go-to destination for all holiday gifts.

Originally published at https://retailbum.com on December 13, 2021.