Under Armour Appoints New President and CEO — Retail Bum

Under Armour has appointed Stephanie Linnartz as the company’s president, chief executive officer, and member of its board of directors.

Linnartz currently serves as the president of Marriott International, which has a portfolio of nearly 8,200 properties across 138 countries and territories and 30 brands, including The Ritz-Carlton, St. Regis, Marriott Hotels, W Hotels, and Westin. The company also operates the Marriott Bonvoy loyalty program, which serves 173 million members.

“As a 25-year veteran of one of the world’s most respected global companies, we are thrilled to welcome Stephanie to the brand,” said Kevin Plank, Under Armour executive chair and brand chief.

“She is a proven growth leader with a distinguished track record of brand strategy, omnichannel execution, talent acquisition and development, and passion for driving best-in-class consumer connectivity, experience, and brand loyalty.”

The appointment of Linnartz follows months of vigorous search after Patrik Frisk stepped down from his role in June 2022.

Once Linnartz joins the company, Colin Browne, who has been serving as the interim president and CEO, will resume his former position as chief operating officer.

“Under Armour is an iconic brand with a huge opportunity ahead,” said Linnartz. “This company has immense energy and excitement, and I am committed to building growth while maintaining operational excellence. I look forward to joining the incredible UA team, partnering with Kevin and the board, and leading this amazing company into its next chapter, delivering for athletes, teammates, customers, and shareholders.”

Linnartz’s appointment will become effective February 27, 2023.

Originally published at https://retailbum.com on December 22, 2022.