True Religion Expands Into Homeware Business — Retail Bum

True Religion is looking to cut itself a slice of the lucrative homeware market in the U.S.

The company is set to unveil a range of True Religion-branded homeware products for beds, baths, living rooms, and kitchens in January 2024. The denim maker has teamed up with Envogue, a New York-based decor wholesale and distribution firm, to bring its products to the market.

Envogue will use its expertise to help True Religion bring together its aesthetic and heritage for developing the portfolio and marketing its products.

The California-based company’s homeware collection will include bedding products, decorative pillows, towels, rugs, mitts, aprons, table linens, and various organization products.

“Our licensed partners have been instrumental in helping us realize True Religion’s potential as a full lifestyle brand,” said Michael Buckley, chief executive officer of True Religion. “We are very excited to partner with Envogue to enter the Home market for the first time.”

“Envogue’s deep relationships within the industry, extensive expertise across a wide range of home categories, and in-house design team that really understands True Religion’s DNA make them the perfect partner for us,” he said.

The collection will be sold through True Religion’s stores and website in the U.S. and Canada at a price range of $29 to $199.

Photo credit: True Religion

Originally published at https://retailbum.com on August 8, 2023.