Tonal Secures $130M in Funding, Names Krystal Zell as CEO to Drive Growth — Retail Bum

Tonal, the San Francisco-based fitness technology company known for its sleek wall-mounted strength training machines, is shuffling its executive ranks as it charts its next phase of growth with fresh funding under its belt.

The company’s founder, Aly Orady, has stepped down from his position as CEO and will transition to the new role of chief technology officer. Replacing Orady will be Krystal Zell, who previously served as Tonal’s chief operating officer.

She brings over 20 years of experience in leading companies within the retail and hospitality industries, such as The Home Depot and Starwood Hotels & Resorts Worldwide, Inc, with a focus on customer-centered growth.

Zell, who joined Tonal as the company’s president in July 2022, is expected to work closely with Orady to keep the company’s focus on innovation and driving forward the technology that powers the company’s community.

“I’m honored to be stepping into this new role during such an important inflection point in Tonal’s journey and to steer Tonal into its next stage of growth with a reinvigorated member-first mindset. With a robust financial foundation in place, the deep engagement of our members, and partnerships with our vendors, we look to the future with a…