TikToker and Investor Maggie Sellers Talks DTC Path to Success and What Brands Can Learn From Celebrities — Retail Bum

It’s not just big brands and retailers that are seeing direct-to-consumer (DTC) as their path to riches, celebrities and influencers are also fast jumping on the bandwagon.

From Kim Kardashian’s shapewear line SKIMS to George Clooney’s Casamigos Tequila to Emma Chamberlain’s Chamberlain Coffee, Hollywood A-listers and influencers alike are increasingly choosing to launch their own DTC businesses over licensing deals.

There are several key lessons to be learned from celebrities’ DTC playbook, said Maggie Sellers, a TikTok guru, who has become popular for her fun, approachable, and “sexy,” if you will, take on DTC trends that are shaking up the retail space.

In a recent interview, we discussed all things DTC and the lessons brands and retailers can learn from celebrity/influencer-owned DTC brands.

Where celebrity brands began

Today, more celebrities and influencers are capitalizing on their social media following to launch their brands. And why not? Many of them have succeeded in turning their DTC brands into billion-dollar enterprises.