Tiffany’s Creative Director Makes an Exit — Retail Bum

Retail Bum
1 min readFeb 6, 2023

Tiffany’s executive creative director for marketing and communication, Ruba Abu-Nimah, has left her position.

Abu-Nimah began her career with the LVMH brand in 2021, reporting directly to Alexandre Arnault, executive vice president of product and communications. In her role, she was tasked with managing the brand’s visual creative assets, including web design and imagery, advertisements, and social media assets.

In her short stint with the American jeweler, she played a pivotal role in raising the brand’s awareness on social media by partnering with industry movers and shakers such as Luar designer Raul Lopez, actress Julia Fox, and influencer Anajah Hamilton. She is also credited with leading the headline-making “Not Your Mother’s Tiffany” campaign, which helped the brand shed its old image and increase its appeal to younger consumers.

Before Tiffany, Abu-Nimah worked in several senior and executive positions with companies such as Revlon, Elle magazine, Bobbi Brown, and Shiseido.

Originally published at on February 6, 2023.