There’s a New Waitlist in Town: Louis Vuitton’s Neverfull Tote — Retail Bum

The iconic Neverfull by Louis Vuitton is no longer accessible for direct online or in-store purchases.

The coveted coated canvas tote can now only be obtainable through a waitlist system instead. When a potential buyer receives notification of the bag’s availability, they must complete the purchase within 24 hours at a physical store. Failure to do so will result in the bag being offered to the following individual on the waitlist.

While the limited edition bag will still be accessible both in physical stores and online, acquiring the bag through regular retail channels is set to become a lot more challenging, with Louis Vuitton focusing on building hype around its leather goods with the release of limited-edition collections.

The move follows luxury brands’ continued efforts to employ scarcity tactics to elevate prices and enhance profit margins.

Chanel leans into private stores and hiked prices

Another luxury brand that is making waves by taking a page out of Hermès’ playbook is Chanel, which has increased the prices of most of its classic bags.

While Chanel’s Chief Financial Officer Philippe Blondiaux credited 2023 price increases to currency fluctuations…