The Rise of The Dynamic Shopper — Consumers are Buying Uniqlo’s $20 Shoulder Bag and Rick Owens’ $625 Sunglasses, Lyst’s Q1 2023 Index Shows — Retail Bum

Luxury fashion brands have lately been causing a stir with their runway shows and viral red-carpet appearances, impressing both live and digital audiences with their design concepts for the upcoming months.

However, it is becoming increasingly complex to connect these collections and moments to the actual purchasing behavior of fashion enthusiasts. While consumers are fascinated by runway moments, they are increasingly drawn to practical attire and affordable luxury over haute couture seen on runways.

This trend, which has come to light in Lyst’s Q1 2023 index, highlights a very inconsistent time in the fashion industry.

The latest index found that while luxury brands such as Prada continue to captivate fashion enthusiasts, emerging brands such as J.W. Anderson and SKIMS are garnering fresh attention.

Prada, for one, continues to be a tour de force in the fashion industry, retaining its position as the world’s most popular brand for two consecutive quarters, registering a 22% increase in search for its products.