The Juicy Couture Revival Is Here: Forever 21 Taps TikTok Star Alix Earle for Its Latest Collab — Retail Bum

Juicy Couture, the iconic fashion brand from the early 2000s, is making a comeback thanks to a new collaboration with Forever 21 and TikTok star Alix Earle.

The new collection is a nod to the brand’s signature velour tracksuits, which were popularized by celebrities like Paris Hilton and Jennifer Lopez over a decade ago. It features colorful velour tracksuits, graphic t-shirts, and crop tops, all adorned with the iconic “Juicy” logo.

The Juicy Couture brand was originally founded in 1997 by Pamela Skaist-Levy and Gela Nash-Taylor, who set out to create a comfortable, trendy, and affordable line of clothing. The brand’s signature tracksuits were an instant hit and quickly became a status symbol for fashion-conscious women.

However, the popularity of the brand waned in the mid-2010s as athleisure and streetwear became the new fashion staples. But now, with the resurgence of 2000s fashion and the rise of nostalgia marketing, Juicy Couture is back in the spotlight.

The collaboration is a smart move for both Juicy Couture and Forever 21, a fast-fashion retailer known for its affordable and trendy clothing. Their team-up with Earle, TikTok’s latest “it girl,” will help Forever 21 appeal to a younger demographic and introduce Juicy Couture to a new generation of fashion enthusiasts.

It remains to be seen whether the Juicy Couture revival will last beyond this collaboration. But for now, it’s clear that the brand has found a new audience in the era of social media and nostalgia-driven fashion.

Photo(s) credit: Forever 21

Originally published at https://retailbum.com on April 10, 2023.