The Container Store To Introduce Mobile App And Loyalty Program
The Container Store is planning to soon roll out a tier-based loyalty program as well as a mobile app in an effort to drive engagement and boost its digital offerings.
The news was confirmed by the storage and organization retailer during a Q3 earnings call on February 8th, 2022.
The CEO of The Container Store, Satish Malhotra, noted during the call that the retailer has already added some new features to its eCommerce website, including a new Smart Filtering capability that enables shoppers to browse products based on dimensions. In addition, The Container Store is supporting new payment options, including PayPal and a new mobile point-of-sale option.
Aside from improving on its digital shopping experience, the company is also looking to expand its physical footprint over the next couple of years with the addition of 100 new stores. These new locations will feature shop-in-shop concept stores.
The move to expand and enhance both its digital and physical properties comes on the heels of its third-quarter net sales, which declined by 3% last year but were nearly 17% higher than its 2019 sales.
Malhotra credits the company’s growth to its Custom Closets offering and the acquisition of Closet Works, which is expected to add to its manufacturing capabilities, expand its business across the country and add to its product assortment.
“Our third-quarter results exceeded our expectations and we achieved a third straight quarter in fiscal 2021 of at least 16% sales growth compared to fiscal 2019. We are particularly proud of the performance we delivered within Custom Closets and our general merchandise categories, with growth of 19.5% and 15.6%, respectively, when compared to fiscal 2019,” said Malhotra during the call. “Our recent acquisition of Closet Works provides us with the opportunity to meet the growing consumer demand for custom closets, specifically for premium wood-based spaces with an expanded assortment. As we look forward, our financial results combined with the progress we are making against our strategic initiatives position us well to finish out our fiscal year strong despite continued pandemic-related headwinds.”
The Coppell, Texas-based company plans to debut its loyalty program at the end of March 2022 and its mobile app by spring 2022.
Originally published at https://retailbum.com on February 15, 2022.
