Target To Close Doors On Thanksgiving For Good

Moving forward, Target stores will stay closed on Thanksgiving Day, Brian Cornell, CEO of Target, revealed in a letter to Target workers.

After visiting several stores and hearing how the team was thankful to have stores closed on Thanksgiving, the decision was made to formally close its doors.

“What started as a temporary measure driven by the pandemic is now our new standard — one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” said Cornell.

“You don’t have to wonder whether this is the last Thanksgiving you’ll spend with family and friends for a while because Thanksgiving store hours are one thing we won’t ‘get back to’ when the pandemic finally subsides.”

To compensate, Target has already begun holding sales events early, even launching its new Holiday Price Match Guarantee to allow shoppers to request price adjustments if an item they purchased goes on sale.

But while there have been efforts made to make up for potential missed sales, the decision to close its doors doesn’t come without risk. According to Bloomberg Second Measure, when big-box retailers such as Walmart, Target and Best Buy closed on Thanksgiving, their sales decreased.

The news follows several other retailers who have decided to close their doors on Thanksgiving Day, such as Walmart, Best Buy, Simon Malls and REI.

Originally published at https://retailbum.com on November 24, 2021.

Retail News and Analysis

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Why Integrating A CRM and ERP System Will Benefit Your Business

Lessons from the Pandemic: The Value of Investing in Stakeholder Connections and a More Resilient…

Women in Enterprise Tech — 9 key lessons from enterprise experts

Lessons From Kanye West (6.6 Billion Net Worth)

Ask the expert: Gunnar Froh, founder and CEO of Wunder Mobilitiy

Geneva International Motor Show

The reinvention of retail demands new metrics

Boomstarter Voice: Crowdfunding a Clinic

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Retail Bum

Retail Bum

Retail News and Analysis

More from Medium

The 7 golden rules to optimize your beauty.

Texas’ Digital New Deal: Expanding Education Through Broadband

Part 1: A history lesson on our healthcare system and how coaching came to be

Clarify Your Vision for a Great Future