Taco Bell Turns to ChatGPT to Prove Its Mexican Pizza Is Truly Worth the Hype — Retail Bum

Taco Bell Canada turned to ChatGPT to write a review for its Mexican pizza, which it is reintroducing across its Canadian stores.

The move to consult the AI platform is part of the quick service restaurant’s (QSR) effort to drum up excitement for the once-popular food item, which was taken off the menu across its Canadian stores.

Starting February 6, 2023, fans can finally indulge in beef and veggie Mexican Pizza options for a limited time (or until supplies last) at participating Taco Bell Canada locations.

“We knew how disappointed fans were to learn Mexican Pizza was absent from Canadian menus, following the item’s iconic and much talked about return to the U.S. in 2022,” said Rohit Sharma, senior marketing manager, Taco Bell Canada.

“We heard our fans and are excited to bring Mexican Pizza back to Canada. But why take everyone’s word for how great it is? ChatGPT is having a moment in the cultural zeitgeist, and the idea of using the tool to review our own cult menu item seemed like a fun opportunity.”