Swiftly Systems Secures $100M To Bridge The Digital Shopping Divide

Retail technology solutions provider, Swiftly, has secured $100 million in Series B funding to help retailers offer an enhanced customer experience, capture digital advertising dollars and build customer loyalty.

With this new funding under its belt, Swiftly plans to further invest in its product offering that helps retailers offer an end-to-end omnichannel experience and grow its engineering, sales, marketing and customer onboarding teams.

The company’s effort to raise fresh funding comes at a time when brands and retailers are increasingly putting efforts into merging their physical and digital shopping experiences, especially since the start of the pandemic.

“Those that don’t connect the digital and in-store customer experience risk becoming obsolete and are handing over loyal customers and advertising revenue to the competition,” said Henry Kim, co-founder and chief executive of Swiftly.

“Swiftly gives power back to retailers by providing a complete and flexible solution for in-app and in-store shopping enabling them to meet their customers where they’re shopping.”

The round was led by Wormhole Capital and brings the company’s total investment to $120 million. The funding round was also supported by Liquid2 Ventures, Bramalea, Gaingels, Silicon Ventures, Proof VC, Western Technology Investment, Sand Hill Angels and The Martin Family.

“For the past two decades, most brick-and-mortar businesses have been hampered by legacy digital systems that no longer serve them,” said Vivek Garipalli of Wormhole Capital. “Add to that, the rise of retail giants who have taken market share category by category, and it becomes clear that it’s time to change.”

Originally published at https://retailbum.com on March 9, 2022.