StockX Launches Its First Authentication Center in Mexico — Retail Bum

Resale marketplace StockX has opened a new authentication center in Mexico City, Mexico, its fourteenth location to date.

“The launch of this new authentication center in Mexico signifies our commitment to providing a safe and secure experience to our buyers and sellers around the world,” said Greg Schwartz, co-founder and chief operating officer at StockX.

“Not only does this localized service allow us to meet increasing demand across the region, but it also ensures we can deliver on our promise to be a trusted global marketplace for current culture. We’re always working to up our game, and investing in facilities, people, technology, and processes that serve our community will help us build a strong foundation for growth in Latin America.”

The move to open another location marks the resale platform’s efforts to double down on its authentication services. In November 2022, StockX removed the “Verified Authentic” tag it offered for shoes due to the rise in counterfeit quality, making it challenging to identify fraudulent products.

“Like it or not, counterfeits are a problem for current culture goods on the secondary market. The quality of fake items has increased, as has the quantity of unauthorized items (often made in the same factory as the real…