Starbucks to Launch Olive Oil-Infused Coffee in the US — Retail Bum

Retail Bum
2 min readMar 23

Starbucks is bringing its Oleato coffee line to the United States a month after launching it across 24 locations in Italy.

The company’s plan to introduce Oleato, which means “with oil” in Italian, was the brainchild of former CEO Howard Schultz, who traveled to Italy during the summer and observed Sicilians incorporating olive oil into their daily…