Starbucks, Amazon Go Team Up To Open Cashierless Stores

Starbucks has teamed up with Amazon Go to open its first cashierless store in New York City, with more stores expected to open in 2022.

Customers will have access to the full Starbucks menu, along with a curation of food and beverages offered in the in-store Amazon Go market, including fresh-prepared salads, sandwiches, bakery items, and snack options.

The new location combines Starbucks Pickup and Amazon Go technology, enabling customers to order ahead and checkout without having to stop by the cash register, Starbucks said.

“The new Starbucks Pickup with Amazon Go is designed to provide our customers with an experience that delivers convenience and connection in an effortless way,” Katie Young, senior vice president of global growth and development at Starbucks, said.

“Our goal with this new store concept is to give our customers the ability to choose which experience is right for them as they go through their day, whether it is utilizing the Starbucks and Amazon apps to purchase food and beverages on the go, or deciding to stay in the lounge for the traditional third place experience Starbucks is known for.”

Customers can access the Amazon Go market and store’s seating area by using the “In-Store Code” in the Amazon Shopping app, Amazon One or a credit card. They can then buy products from the Amazon Go market just like they would at any other store. In addition, any products that are taken off the shelf are automatically added to their virtual cart.

Originally published at on November 22, 2021.



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