Snap Teams Up with Linktree to Empower Users to Share Links in Profiles — Retail Bum

Retail Bum
2 min readJul 14, 2023

Snapchat is now providing its users access to Linktree’s link-in-bio tool, enabling them to showcase their work and other profiles on the platform.

The move marks an overdue step for the social network, which previously restricted link inclusion in creator profiles to brands and Snap Stars — prominent creators within the network.

Following the initial announcement in April 2023, the partnership has progressed as it now enables individuals with public profiles to incorporate links to their Linktree profiles. Snap has extended this privilege to all users aged 18 and above, allowing them to create a public profile and include relevant links.

To include their Linktree or any other URL, Snapchat users can navigate to their public profile, click the “Edit” option, and choose “Website or Linktree.” The feature not only allows users to add any desired URL but also grants Snapchat profiles enhanced visibility on the Linktree platform.

Creators utilizing the link-in-bio tool can now also exhibit their Snapchat profile on their Linktree page by incorporating a social icon and a personalized button such as “Add me on Snapchat.”

Furthermore, Linktree will be prominently featured in Snapchat’s default share sheet…

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Retail Bum
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