Snap Takes a Page Out of Elon Musk’s Playbook, Orders Employees Back to the Office — Retail Bum

It looks like Snap Inc.’s CEO Evan Spiegel is taking a page out of Elon Musk’s playbook (with some modifications) by ordering his staff back to the office.

According to an internal memo, Snap employees will be expected to spend at least 80% of their time in the office beginning in February 2023. That translates to just about four days a week for most employees.

Spiegel is dubbing the initiative “default together,” and it aims to help Snap achieve its “full potential.” In the memo, Spiegel said that the new mandate will require workers to give up “individual convenience” for the firm’s “collective success.”

“Default together” is expected to apply to all of Snap’s 30 offices worldwide.

The new employee requirement backtracks the company’s remote-first policy, which began during the COVID-19 pandemic. Spiegel, however, now believes that the extended period of work-from-home has led employees to forget “what we’ve lost — and what we could gain — by spending more time together.”

Many companies have tried to enforce a return-to-work policy, with the latest being Twitter. However, some speculate that Musk’s mandate was tactical and played as an effort to weed out employees. The same notion could be said for Spiegel as he cut 20% of Snap’s workforce back in August 2022, following the company’s low quarterly revenue growth. That said, this maneuver could be another attempt to streamline the workforce even further.

Originally published at on November 29, 2022.



Retail News and Analysis

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store