SKIMS Launches Fourth Pop-Up Shop at Rockefeller Center in NYC — Retail Bum

Kim Kardashian’s shapewear brand SKIMS has launched a new retail venture — a summer pop-up shop at Rockefeller Center in New York City.

The latest endeavor is the fourth pop-up shop by the brand and has been brought to life by renowned designer Willo Perron from Perron-Roettinger.

Before launching the pop-up in New York City, SKIMS had already set up two temporary stores in Los Angeles and one in Miami. Their most recent addition was a Valentine’s-themed shop situated in Century City.

Earlier this month, SKIMS made its highly anticipated debut at Saks Fifth Avenue’s flagship store in New York City, both in-store and online. The partnership established a mutually beneficial relationship between the two as it ensured convenient access to SKIMS products for Saks customers and created an additional touchpoint and access point for devoted Skims supporters. Upon its launch, a dedicated fifth-floor space was unveiled exclusively for the brand, showcasing a range of SKIMS collections in a prominent display. Furthermore, SKIMS plans to expand its availability to additional Saks stores, including locations in Houston and Boston, by the end of the quarter.

SKIMS has effectively moved beyond its initial association with Kardashian or reliance on…