SKIMS Launches First-Ever London Pop-Up — Retail Bum

Kim Kardashian’s shapewear brand SKIMS has launched a new pop-up store at Selfridges Corner Shop in London.

The new experience, which has been launched in collaboration with French-Canadian designer Willo Perron of Perron-Roettinger, has been designed to offer a summer Los Angeles poolside oasis vibe featuring palm trees and diving boards.

“Our customers in Europe have been asking for a Skims pop-up experience since we launched our first pop-up two years ago, so I’m thrilled to bring Skims Swim to London for the first time ever and take over The Corner Shop at Selfridges with our most conceptual pop-up experience to date,” Kardashian said.

“We have followers all-over the world. As we enter the next phase of Skims retail, I look forward to connecting with these customers through innovative shopping experiences on a global scale.”

Customers can expect to shop for swimwear essentials in signature cuts and new product launches every week, ranging from limited-edition pieces to swimwear in new seasonal colorways, while enjoying ice cream from Chin Chin Labs.

“I’m thrilled to open our first international pop-up experience at the iconic Selfridges Corner Shop,” said Jens Grede, cofounder and CEO of SKIMS. “We expect demand and buzz to be high as this is the first time Skims Swim will be available in retail outside of the U.S.”

“The pop-up experience will set the tone for the future of Skims in London, as the cultural and fashion destination is a key market for our global expansion,” he added.

The pop-up experience is expected to run until July 8, 2023.

Photo credit: SKIMS

Originally published at https://retailbum.com on June 13, 2023.