Shopify Introduces Shop Cash Rewards Program, Reinforcing Focus on Shop App — Retail Bum

Shopify has introduced a new rewards program called Shop Cash that has been designed for transactions completed through Shop Pay and is exclusively redeemable within the Shop app.

Shop Cash is now accessible for all qualifying Shop Pay purchases made by merchants and shoppers residing in the United States. Customers will be awarded 1% Shop Cash on their purchases when utilizing Shop Pay.

Over the past few months, Shopify has beta-tested Shop Cash with several renowned brands, such as MrBeast, Trixie Cosmetics, and Monday Swimwear.

In 2020, Shopify introduced the Shop app, which was initially a rebranded version of the Arrive app that was primarily used for package tracking.

However, the Shop app has since undergone significant advancements as it now offers various features resembling a marketplace. Users can now provide product reviews, explore shops similar to their existing preferences, and, as of recently, earn cash back. Shopify has been diligently expanding the capabilities of the Shop app to transform it into a comprehensive shopping destination, enabling shoppers to discover new brands. Additionally, Shopify positions Shop Cash as a valuable tool for acquiring new customers.