SHEIN Appoints Chairman of SHEIN Latin America — Retail Bum

Fast fashion brand SHEIN has appointed Marcelo Claure as the chairman of its Latin America division.

In his new role, Claure is expected to oversee the company’s strategy and stakeholder affairs in Latin America while working closely with SHEIN’s management team.

“We are thrilled to welcome Marcelo to SHEIN during an exciting time of growth for our company in Latin America,” said Sky Xu, CEO of SHEIN.

“His excellent track record as an entrepreneur and operational executive, combined with his deep experience growing global brands and building trusted relationships, will be instrumental as we expand in this important market.”

Additionally, Claure will invest $100 million in SHEIN and lead the formation of an advisory board for SHEIN Latin America that will help provide local expertise.

“I am incredibly inspired by SHEIN’s vision of making fashion accessible to everyone through its unique on-demand business model,” said Claure. “As a person who is passionate about Latin America and will be focused intently on investing there moving forward, this is a unique opportunity for me to contribute to the region together with SHEIN. In Latin America, countries like Mexico and Brazil are at a stage of development where nearshoring, with the help of…