Sephora Launches First-Ever Black-Owned Brands Campaign

Sephora has unveiled its first-ever Black-owned brands’ campaign to recognize and celebrate Black culture and Black innovators’ contributions to the beauty industry.

“Many of the tools, techniques, iconic looks and trends in beauty exist because of the Black community, driven by Black beauty needs and innovation,” said Priya Venkatesh, senior vice president of merchandising at Sephora. “However, these contributions have historically been underrecognized or, for most, unknown. At Sephora, we want to help move the conversation forward, bringing awareness and education surrounding the impact of Black beauty in our daily lives. This campaign spotlights our Black-owned brands, championing the excellence and efficacy of their innovative products for all Sephora beauty shoppers. Through this campaign, we aim to make beauty a more welcoming, supportive, and collaborative space for all.”

The campaign highlights Black-owned brands and founders, including PATTERN by Tracee Ellis Ross, Briogeo, adwoa beauty, BREAD BEAUTY SUPPLY, Fenty Beauty, Forvr Mood, PAT McGRATH LABS, LYS Beauty, Danessa Myricks Beauty and Fashion Fair. Its launch follows the release of a short statement film called “Black Beauty is Beauty” earlier this month.

In addition to the campaign launch, Sephora is also rolling out some other initiatives, including a Sephora Black-Owned Brands Favorites Kit, which aims to support the 15 Percent Pledge. Sephora is also rolling out its Accelerate 2022 program, which focuses on promoting BIPOC-founded and owned brands, and the launch of Sephora Color iQ, an in-store foundation matching service.

Sephora’s New Incubator Brands To Focus On Elevating BIPOC-Owned Beauty Brands

Originally published at https://retailbum.com on August 26, 2021.