Savage X Fenty Teams Up With FIT:MATCH to Launch New In-Store Fitting Room Experience — Retail Bum

Intimate wear company Savage X Fenty by Rihanna has teamed up with the digital twin platform FIT:MATCH to launch an in-store fitting room experience.

The first-of-a-kind experience, exclusively available at Savage X Fenty retail stores, leverages Intel’s RealSense technology and the Intel Distribution of OpenVINO toolkit to scan shoppers and match them with the best-fitting Savage X styles based on their exact body shape.

“Fit Xperience has been a game changer in merging the physical and digital retail brand, especially at a time when fit and comfort in your body is so important,” said Christiane Pendarvis and Natalie Guzman, co-presidents of Savage X Fenty.

“Our diverse Savage X Fenty community has benefitted tremendously from Fit Xperience — we’ve received overwhelmingly positive feedback about individuals feeling confident as they shop our products in store. With this new iteration of Fit Xperience, we’re excited to continue providing a seamless and positive shopping experience for everyBODY.”