Sally Hansen Teams Up With Perfect Corp. For Augmented Reality Experience
As demand for augmented reality (AR)-powered experiences continues to heat up, American beauty brand, Sally Hansen, is teaming up with global beauty and fashion tech provider, Perfect Corp., to enable consumers to easily experience hundreds of Sally Hansen nail color options from their mobile device.
“We are thrilled to continue building upon our partnership with Coty and power their AI + AR virtual try-on experiences for Sally Hansen nail color with our innovative new AgileHand® Technology. Coty’s precise interactive digital nail try-on experiences for Sally Hansen are a perfect example of leading brands leaning into the digital transformation and introducing impactful consumer shopping through beauty tech,” said Perfect Corp. founder and CEO Alice Chang.
The AR experience is aimed at offering consumers a new, accessible and hygienic shopping experience, allowing them to try their selected nail color on their own hand, mess-free, all before purchasing.
“Nail polish is a highly impulsive category — consumers love to experiment with any number of shades and finishes. Now, Sally Hansen fans can feel free to play even more with our new virtual try-on tool. The technology that Perfect Corp. has created is truly unmatched in the market — offering an augmented reality experience where consumers see how a precisely color-matched polish performs on their exact skin tone and nail shape and in changing lighting. We are proud to work alongside Perfect Corp. as the first brand to put this technology into — and onto — the hands of consumers,” said Jean-Denis Mariani, chief digital officer at Coty, the parent company of the Sally Hansen brand.
Sally Hansen originally founded her namesake brand in 1946 and went on to file a patent for its first product, Hard As Nails, in 1957. Since then, the brand has made innovative formulated beauty products for women.
Initially, the AR experience will be rolled out to customers in the U.S. with other markets to follow. It will be accessible through any mobile device and via the Sally Hansen website.