Saks Looks To Strengthen Menswear Business In-Store and Online — Retail Bum

Luxury retailer Saks has unveiled a new men’s shopping experience on the seventh floor of its New York flagship location and has expanded its menswear assortment online.

The move marks the retailer’s effort to strengthen its in-store and online menswear business following increased demand.

“Our men’s business has experienced significant growth over the past several years, and Saks continues to be the destination that shoppers look to for the latest in men’s luxury fashion,” said Tracy Margolies, chief merchandising officer at Saks.

The New York flagship installment offers products from over 70 brands — 23 of which are new to the store — and features shop-in-shops by luxury labels, including CELINE, Dior Men, Gucci, and Louis Vuitton.

“While we remain focused on expanding our online offering and creating an unparalleled assortment of men’s fashion and accessories on Saks.com, our stores remain a crucial part of the Saks Fifth Avenue ecosystem,” continued Margolies.

“The new men’s floor in New York reinforces the power of the in-store experience and…