Saks Launches Advanced Personal Styling And Shopping Service

Retail Bum
2 min readJan 21, 2022


Luxury eCommerce platform, Saks, has launched a redesigned personal stylist and shopping service on and its Saks Stylist mobile app.

The new service, which is being powered by software company, Wishi, is complimentary to all Saks Fifth Avenue customers and aims to offer real-life styling suggestions.

“Personal styling and shopping are a vital part of the Saks Fifth Avenue experience, and now we’re excited to introduce Saks Stylist on our platform. With this latest innovation, we’re transforming these services to be more accessible to our customers. Further, we’re providing personalized, curated recommendations from expert stylists to match every customer’s style. We’re happy to partner with Wishi as we continue to make luxury shopping as easy as it is exciting,” said Emily Essner, who serves as the company’s chief marketing officer.

Customers looking to take advantage of the Saks Stylist service can do so by taking a short quiz and providing details about their style and shopping needs on the company’s website. Customers will then be matched with a personal stylist, who will reply with curated recommendations within 24 hours based on the information provided.

To keep the recommendations more personalized, customers can provide feedback to their stylist, who can then provide updated options accordingly. In addition, customers can turn to their stylist for additional suggestions at any time in the future.

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Originally published at on January 21, 2022.