Roku And Shopify Look To Make It Easier For SMBs To Launch And Measure Their Own TV Streaming Ads

Roku and Shopify are teaming up to launch a new app that will enable Shopify merchants to easily build, buy and measure TV streaming advertising campaigns across their marketing funnel.

“At Shopify, we’re focused on helping our merchants reach more consumers, boost their sales, and build thriving businesses,” said Amir Kabbara, Director of Product, Shopify.

“By launching the new Roku app in the Shopify App Store, merchants can bring their products directly to TV screens, while allowing consumers to discover exciting new brands right from their living room.”

The new offering is slated to launch in advance of the holiday season. Shopify merchants interested in the service can get started by installing the Roku app from the Shopify App Store. From there, they can select their audience, choose their campaign budget, timing and duration, and upload their desired creative. Within a matter of minutes, the merchant can then launch their campaigns and deliver their brand and message directly to tens of millions of households. Roku had 55.1 million active accounts at the end of Q2 2021.

“Roku made it easy for us to launch and scale an effective TV streaming campaign,” said Andrew Goble, co-founder of loungewear brand Jambys. “We wanted to invest in ad-supported streaming that could efficiently increase awareness, but also drive real action. With Roku, we were able to reach the right people with the right message at the right time. We measured a 63% increase in consideration among those who saw our ads. And our campaigns on Roku ended up raising the efficiency of other channels, too.”

Merchants interested in getting early access to the Roku app can visit advertising.roku.com/shopify.

Originally published at https://retailbum.com on September 21, 2021.

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