Rakuten Teams Up With “Clueless” Star Alicia Silverstone For Big Game Campaign

Cashback and rewards shopping platform Rakuten has partnered with Alicia Silverstone to reprise her iconic Cher Horowitz role from “Clueless” for its Super Bowl Sunday ad campaign.

Dubbed “Not So Clueless,” Silverstone brings one of the most iconic ’90s characters back to life in a 30-second spot in Rakuten’s campaign, which will…

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