PVH Appoints Calvin Klein Global Brand President — Retail Bum

PVH Corp has appointed Inditex veteran Eva Serrano as the global brand president of Calvin Klein.

“Eva is a unique leader in the fashion and apparel sector and has proven experience within one of the most innovative and highest-performing brand groups globally in our sector,” said Stefan Larsson, CEO of PVH Corp.

“She knows how to drive brand growth in global markets, how to connect with the consumer, and what it takes to win across the marketplace. Eva also deeply understands the disruptive forces in our industry and how to connect a brand’s core value proposition to where the consumer is going. Her experience will be critical in unlocking Calvin Klein’s full global potential, and her appointment is an important next step in our continuing execution of the PVH+ Plan, our multi-year growth plan.”

Before her appointment, Serrano most recently served as president for Inditex Greater China. She brings more than 20 years of leadership experience with the Inditex Group, having served in functions across product, marketing, and consumer experience in stores and digital, as well as supply chain.

“I am passionate about brands, the consumer and the fashion industry, and throughout my career, developed the skills and experience to win in this increasingly competitive market,” said Serrano. “The opportunity to lead the iconic Calvin Klein brand and unlock its full potential across the world is a dream come true. I look forward to working with Stefan and the PVH and Calvin Klein teams to propel the next chapter of growth for the brand.”

Serrano’s appointment will become effective in March 2023, and she will report to Larsson.

Photo credit: PVH Corp.

Originally published at https://retailbum.com on December 15, 2022.