Primark Teams Up With Rita Ora for Exclusive Fashion Collection — Retail Bum

Singer Rita Ora has joined forces with budget-friendly retailer Primark to create a fashion collection inspired by her unique personal style.

The inaugural Rita Ora x Primark collection is set to make its debut on September 19, 2023. It will be accessible at all Primark outlets in 16 markets, enabling shoppers to embrace Ora’s iconic style without breaking the bank.

According to Primark, the collaboration has been in the works for nearly two years, focusing on creating timeless fashion pieces that can be cherished, worn, and shared across multiple seasons.

Ora, a singer-songwriter and longtime Primark enthusiast, collaborated closely with the retailer on the collection, from the initial design phase to production, and she even took the time to familiarize herself with the inner workings of Primark. She also partnered with the up-and-coming London-based designer Jawara Alleyne, who was previously part of Fashion East’s talent incubator during London Fashion Week. The collection was further enhanced by the styling expertise of her personal stylist, Pippa Atkinson.

With a core concept of “versatility for all,” the Rita Ora x Primark collection will provide shoppers with a slice of her distinctive style, encompassing a wide range of categories…