PrettyLittleThing CEO Steps Down — Retail Bum

The founder and chief executive of fast fashion brand PrettyLittleThing, Umar Kamani, is stepping down from his position to pursue other projects.

“After 12 years as CEO and Founder of PrettyLittleThing I have made the difficult decision to step down from my position as CEO. 12 amazing years that changed my life, and I will be forever grateful for all those memories,” Kamani said.

“I’m at the stage in my life where I need to set myself new challenges and goals and build new brands that hopefully you all love and support as much as you did with this one.”

Kamani launched the company in partnership with his sibling Adam Kamani in 2012, initially selling handkerchiefs and towels at market stalls. Since then, the Manchester-based company has expanded to markets such as Ireland, Australia, the U.S., France, the Middle East and North Africa and has seen its valuation rise to $3.8 billion.

“When I first had the idea of setting up this brand, I could never have imagined what we would go on to achieve,” Kamani added. “Since our humble beginnings in 2012, PLT has gone on to eventually become one of the biggest fashion brands in the world.”

Kamani sold his 34% stake in the company in 2020 to his father, Mahmud Kamani, who is the executive chairman of Boohoo, the parent company of the fast fashion brand.

Originally published at https://retailbum.com on April 18, 2023.