Pretty Little Thing Appoints Influencer Molly-Mae Hague As Creative Director

Fast-fashion retailer, Pretty Little Thing, has appointed former Love Island contestant and social media influencer, Molly-Mae Hague, as the creative director for the U.K. and E.U.

In her new role at the Boohoo Group-owned brand, Hague will oversee styling for brand campaigns and sign new brand ambassadors, according to a company statement.

“This is the biggest move in my career so far and I can’t explain my gratitude to my favorite brand in the world for trusting me with this role. PLT has had faith in me from the VERY start and to now be a Director within the business feels like a complete dream come true,” said Hague in an Instagram post.

Prior to her appointment, Hague was featured on the reality show Love Island UK in 2018 and previously worked with Pretty Little Thing as a brand ambassador.

According to reports, Hague has signed a multi-million dollar deal and is set to serve in the role for 12 months.

To celebrate her appointment, Hague has released another clothing collaboration with the fast-fashion brand, which she has designed herself. The collection is now available to shop on Pretty Little Thing.

Originally published at https://retailbum.com on August 26, 2021.