Prada and Adobe Reimagine In-Store and Digital Experiences in Real Time — Retail Bum

Prada has partnered with Adobe Summit to enhance its customer experiences and boost revenue by offering real-time personalization across all its digital and physical retail properties.

The collaboration encompasses Prada Group’s diverse portfolio of brands, which includes Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi, and Luna Rossa.

“Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands,” said Lorenzo Bertelli, marketing director and head of CSR at Prada Group.

“This will ensure we are able to engage and connect with each customer in the right place, at the right time and with the right content.”

By utilizing Adobe’s Real-Time Customer Data Platform and Journey Optimizer, which are part of Adobe Experience Cloud, Prada intends to merge extensive volumes of existing data, develop consolidated customer profiles, and instantly offer tailored experiences across all channels. These resources will empower the group to provide customers with pertinent content precisely when they require it.