Poshmark Looks To Gain Competitive Edge In Resale Market, Rolls Out New Products, Appoints New Leadership

Fashion resale marketplace, Poshmark, is looking to improve its customer experience for both buyers and sellers with the rollout of a series of innovations and the expansion of its customer support team.

“Our seller community has transformed from a decade ago with many scaling well beyond casual selling to new levels of success, and we are committed to fueling their ambition and aspirations for growth,” said Manish Chandra, founder and CEO of Poshmark.

The company’s latest offerings, dubbed My Shoppers and Closet Insights, are aimed at unlocking new customer and closet insights for small sellers and boutique stores, which are typically reserved for large-scale brands and retailers. These offerings can ultimately help sellers engage more shoppers and buyers and offer them the personalization level akin to in-store retail experiences.

More specifically, My Shoppers is a clientele feature that goes from suggesting relevant products to offering personal styling based on what a shopper is browsing or liking. On the other hand, Closet Insights is a dynamic dashboard that allows sellers to quickly and efficiently understand business performance over time and improve sales through real-time inventory and sales data.

The fashion resale platform has also appointed co-founder, Tracy Sun, as its senior vice president of seller experiences, in an effort to better serve the platform’s seller community.

“Our sellers are the heart and soul of the Poshmark community and we are committed to helping them thrive at every step of their journey — whether that’s an individual selling in their spare time or a larger brand looking to embrace a circular model,” said Sun.

“We want to enable everyone to participate in the digital economy by making it simple and easy to sell online and, in doing so, upend the entire e-commerce experience as we know it. We believe the future of shopping is in the hands of millions of people who seek a simple, social and sustainable way to shop and we want to be their number one destination.”

The launch of the new tools are part of the company’s continued effort to improve seller productivity and scalability. Over the past year, the company has released a series of offerings, including Bulk Listing Actions, a feature that allows sellers to quickly share listings and make closet-wide pricing changes and execute multiple offers to likers at once. The company also rolled out Listing Videos, a feature that allows sellers to embed short videos within listings; Style Tags, which allows users to shop by trend and aims to improve product discovery and matching; and Seller Discounted Shipping, a feature that enables sellers to adjust shipping rates.

Poshmark is currently available to millions of sellers across the U.S., Canada, Australia and India.

Originally published at https://retailbum.com on October 14, 2021.



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