Personalization Tools Are Great But User-Generated Content (UGC) Will Always Remain Triumphant In Social Commerce

Two hours and 24 minutes. That is the average time U.S. consumers spend on social media every day, browsing their feeds for news, updating their statuses and chatting with friends. But, as of late, they are also spending more and more of those 144 minutes shopping for their day-to-day purchases.