Perfect Corp. Launches Its First NFT Collection Featuring AR Virtual Try-On Capabilities
Global beauty and fashion tech provider, Perfect Corp., has become the first player to offer augmented reality ( AR) technology-powered non-fungible tokens (NFTs), which consumers can virtually try on.
The new offering promises to help beauty and fashion brands deliver a new and immersive experience to their customers through their own digital channels.
“As the retail world embraces the Metaverse, AR technology will be essential to create personalized and immersive experiences,” said Perfect Corp. CEO and founder, Alice Chang.
Through its new AR-powered NFT offering, Perfect Corp. is looking to add a new layer of engagement to the consumer experience. The unique experience not only hops on the NFT trend but allows consumers to interact with these assets by trying them on, which makes for a much more different experience compared to the offerings available today — the purchase of NFTs in image, video and audio formats.
The offering is available across multiple beauty and fashion categories, including makeup looks, watches, jewelry, glasses, nail art and more.
The process has been entirely streamlined and simplified, making the NFT creation process extremely accessible to brands. Perfect Corp. also leverages the most popular and widely used NFT-trading and NFT-wallet platforms to meet their customers where they already are.
“Perfect Corp.’s new NFT business solutions will allow brands to enter the NFT space while enhancing their customer experience with AR virtual try-on technology. Moreover, it will present beauty and fashion brands with new revenue stream opportunities while providing customers with an interactive and personalized element that has not been possible in the NFT space until now,” continued Chang.
For those interested, Perfect Corp. will be demoing its new NFT solution at the SXSW Conference on March 11th- March 20th, 2022, in Austin, Texas.
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Originally published at https://retailbum.com on March 10, 2022.
